Fenty Beautyis known for its wide range of makeup products for people of all skin tones and types. Along with showcasing diverse models on social media, the beauty brand encourages user-generated content. By curatinguser-generated content on social media, they’re able to show the diversity ...
Brenna Opelka
When it comes to inclusivity, a brand that marketers can take a page from is Fenty Beauty. This beauty brand has become known for being inclusive — both in who the target audience of their products are, as well as the influencers used for campaigns and therepurposingofuser-generated content...
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire “Makeup is there for you to have fun with,” she says. “It should never...
Rihanna pulling out her Fenty setting powder during her 2023 Super Bowl halftime show is an example of guerrilla marketing—one that led to a spike in searches for Fenty Beauty. Field marketing FAQ Is field marketing worth it? Field marketing is typically worth it because it lets you connect ...
Fenty Beauty’s voice is bold, direct and authentic—just like the makeup brand’s founder Rihanna. Not only does their voice align with Rihanna’s brand, but it also resonates with their target audience: Millennials and Gen-Zers who value unapologetic self expression. The brand evokes a co...
Brands like Fenty Beauty are trailblazers in this regard, having set new inclusivity standards in the beauty industry. Gen Z is looking for brands that don’t just talk the talk but also walk the walk. Fenty Instagram Back in 2017, Fenty Beauty launched with 40 foundation shades, consistent ...
Fenty Beauty Cheeks Out Freestyle Cream Blushensures an easy blend, offering a soft, diffused look that can be built up for a bolder statement. Best lipsticks for older women Whenever someone tells me that “women of a certain age” should stop wearingbright red lipstick or a fuchsia lip ...
Scenario: In her makeup routine, Ava uses Fenty Beauty foundation for its inclusive shade range, MAC lipsticks for their vibrant colors, and Urban Decay eyeshadows for their longevity. She picks each product based on its specific merit rather than brand loyalty.Key...
"Cuup is really great for anyone who dislikes all the extra padding, or for anyone who prefers a natural shape," said Sachs. Savage X Fenty, the least expensive bra tested, was described by Sachs as being both a good fashion pick and good for people who prefer a more rounded shape "be...