In this article, when we reference "Meta," we're talking about the company as a whole. When we say "Facebook," we're talking about the social media platform. Facebook is still the core engine of how Meta uses AI, so is a topic worth exploring. The organization within Meta that head...
After plenty of speculation, Facebook, the company that owns platforms including Facebook, Instagram and WhatsApp, rebranded as Meta on 28 October. CEO Mark Zuckerberg told attendees at the company’s annual Connect conference: “Right now, our brand is so tightly linked to one produ...
1. Get to know the Meta Business Suite With its data dashboards, multiple ad formats, and audience insight tools, opening Meta’s business tool for the first time can be a little overwhelming. Luckily, creating Facebook ads is not as complicated as it seems. Your Meta Business Suite is...
Even if you haven't been hacked, turning on alerts for unrecognized logins is a good idea. When it's enabled, Facebook will tell you if an unrecognized device logs onto your account, so you'll know immediately if a hacker has access to your account. On the Meta Account Center page, y...
According toMeta, “We are testing the ability to join a Group Profile and share Stories, Feed posts, or Reels with group members, so people can connect with others over their interests in a dedicated space.” Source:Meta Similar to Facebook Groups, Instagram is testing its own version that...
Thankfully, Meta provides tools and data to optimize your ad spend. Here’s how to take advantage: 1. Pick the right campaign objectives and goals One of the first things Facebook asks you to do when creating an ad is to pick a campaign objective. There are six objectives to choose ...
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Facebook reach is always measured within a specified time period (think: 28 days). That means a metric for your overall reach doesn’t exist. Instead, marketers should be concerned with their daily, weekly or monthly reach. Below is an example of weekly reach measured in the Meta Business ...
Now owned by Meta (formerly Facebook), WhatsApp has added improved security and innovative features to make it a top choice for personal and business use. With the launch of WhatsApp Web, users can now access messages directly from their desktop or laptop, streamlining communication and increasi...
OnFacebookor LinkedIn, members need to approve social connections. But that is not the case with Twitter. Anyone can follow anyone. After finding a contact on Twitter, users can hit "Follow" on their profile page. Posting a tweet When users post a tweet, the messages are posted on their...