There is speculation that a decrease in business’ organic reach will cause ad prices to spike. And that makes sense: If everyone starts relying on ads, the demand will go way up. (According to one theory, the Facebook algorithm has been tweaked specifically to drive up ad prices.) Even...
Even though the algorithm is chiefly responsible for how your content does on Facebook (and in general, organic reach is, let’s say, not great) you have several options to influence it and boost the reach of your Facebook content. Here are a few of them. 1. Be consistent I know, e...
Acting in the same way as YouTube Shorts and Instagram reels,Facebook reels are short-form videosthat you can share with any of your contacts. Facebook recommends reels in your feed based on what the algorithm deems relevant to you, and you can find them in your personal feed as well as...
Ad reach is both a measure of how well your ads performed but also how well you managed to hone in our audience. How does Facebook reach work? Recent changes to the Facebook algorithm have been designed as an attempt to show users more of what they want to see. To determine where ...
In a more specific example, Facebook was discovered to have missed tens of thousands of Russian-sponsored adverts during the 2016 US presidential election. This led to an internal reassessment of the algorithm, driven by a concern that posts containing obvious misinformation had not been checked ov...
An algorithm is a precise sequence of well-defined instructions designed to perform a specific task or solve a particular problem. It operates within a finite amount of time and uses a finite amount of resources, such as memory and computational power. Algorithms are fundamental to computer scienc...
Learn how to use Facebook advertising effectively to grow your online business. Read this free guide for beginners.
The Delivery status will be shown as ‘Active (Learning)’. This is an indicator Facebook has added within the past few months, but the learning phase itself is nothing new. When your ad campaign first starts running, the Facebook algorithm needs time to determine who to show it to and ...
Recently, Facebook announced changes to its news feed algorithm to focus on “meaningful interactions” between your friends, family and groups. Facebook will try to predict which posts are sparking meaningful conversations, prioritizing those posts in your news feed so that, as Mark Zuckerberg put...
Facebook ads are in part why this algorithm change is happening, and it has the potential to be a boon for businesses that do a great job creating relevant content for their audiences. By ads having fewer opportunities to appear in the news feed, this opens up the opportunity for...