A project vision statement is used to guide a project, motivate the project team and further inspire those involved. Like any vision statement, it’s short but should be powerful to communicate the project’s aim. It’s not specific or directional but delivers the end goal of the project wh...
I think that perhaps the reason for this might be the current narrative, which is doomsday apocalyse (think of climate change and species extinction in particular). It’s also got something to do with how we think about the future generally, which is logical but hugely unhelpful (we simply ...
While one logo design can serve as the face of your brand, there is no one-size-fits-all that applies to every context. Whether your logo appears on your website header, Instagram posts, web browser or is printed on tote bags, it should retain its integrity and always look professional,...
in machine learning (ML), prescriptive analytics can help answer questions such as “What if we try this slogan?” and “What is the best shirt color for an older demographic?” You can test variables and even suggest new options that offer a higher chance of generating a positive outcome....
A famous U.S. campaign once translated the slogan “Got Milk?” directly into Spanish as ¿Tienes leche? (which, in some regions, was interpreted as “Are you lactating?”). The phrase was technically correct but culturally off. The message could have been adapted with proper localization ...
The older one gets, the more one feels that the present must be enjoyed; it is a precious gift, comparable to a state of grace — Marie Curie 161 You can never truly enjoy Christmas until you can look up into the Father's face and tell him you have received his Christmas gift. —...
So, what exactly is cuffing season? And is it a real thing, or merely a marketing slogan designed to get singletons swiping while they lie under a blanket watching Gilmore Girls for the 10th time? If you, like me, reside in the camp of single, flirty and (mostly) thriving, you may...
In mid August, Marjorie Taylor Greene won the primary election in Georgia’s 14th Congressional District, which is likely
in machine learning (ML), prescriptive analytics can help answer questions such as “What if we try this slogan?” and “What is the best shirt color for an older demographic?” You can test variables and even suggest new options that offer a higher chance of generating a positive outcome....
Lakeridge Health Oshawa’snew campaign,to be featured next week inThe McGill Dailyschool newspaper, is already a social media success.It depicts a woman wearing a pink hijab, lab coat and stethoscope with the slogan, “We don’t care what’s on your head, we ...