Positive equityrefers to the financial situation where your business’s value is worth more than what it owes. It is the best situation to be in because it means that assets are more significant than liabilities. As you may have guessed, the reverse is the case for negative equity. Whether ...
Purpose This paper aims to focus on examining the relationships between hotel brand equity (BE), brand satisfaction (BS) and brand loyalty, considering both behavioral loyalty (BL) and attitudinal loyalty (AL). These relationships are tested through seven causal models, i.e. one proposed model ...
Debt and equity investments offer companies varying degrees of financial freedom and control. As common investment strategies, debt and equity can help companies achieve financial stability during crucial periods of growth. However, the two methods result in very different relationships between companies a...
Why is there a backlash against DEI? Not everyone agrees that DEI (diversity, equity and inclusion) initiatives are good for workplaces, which has resulted in backlash. Some argue that DEI policies cost too much to implement or are ineffective. Others worry that DEI initiatives lead to poor ...
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An equitable lien is a legal right or interest that a creditor has in the debtor's property, which serves as security for the debt owed. This type of lien is created by the courts based on principles of fairness (equity) rather than a statutory or contra
Learn what performance marketing is and how to leverage it as part of your marketing strategy for effective, measurable campaigns.
Gen Z is also generally known for its idealism—they’re part of a new wave of “inclusive consumers” and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to help stop theintensification of climate changeand to establish greater equity for all. More than...
What is customer equity, and how do you develop it in your audience? We discuss calculations, business value and so much more. Learn more.
I asked Mizik what startups can do to invest in building brand equity over the long run. She said that, first, brands need to get a clear sense of what it is their customers value, and obsessively keep that in mind while developing products, setting prices and creating messaging. ...