Engagement rates are metrics that track how actively involved with your content your audience is. Engaged consumers interact with brands through “likes” comments and social sharing. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. People who spend time inter...
Calculation of engagement rate is complex and can factor in various variables depending on the platform. For example, it is typically measured by time spent on each page, average page views, shares, and more on websites. On platforms like Instagram, Twitter, Pinterest, LinkedIn, and Facebook,...
This also means bounce rate is the inverse of engagement rate. So, if your site has a 70% engagement rate, then your bounce rate is 30%. What Is a Good Bounce Rate? A good bounce rate is around 40% or lower. And a bounce rate of 60% or higher may be an indication you need to...
LinkedIn is a great place to reach and engage both active andpassive candidatesat every stage of their career path. Though launching an employer brand can be hard, the good news is that90% of LinkedIn members are open and interested in new job opportunities. All it takes is getting in fron...
Skilled talent is always in high demand, and candidates may simply walk away if you provide a bad candidate experience during your job application process. Walk yourself through an application from start to finish and survey candidates to uncover ways to improve your conversion rate. ...
Analytics and Optimization:Regularly monitor the performance of your LinkedIn Advertising campaigns using the platform’s analytics tools. Track metrics like click-through rate, engagement, and conversion rates. Use these insights to optimize your campaigns, refine targeting, and improve overall effectivenes...
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Maybe another department was context on an ad campaign’s engagement rate or reach. The ongoing and growing need for cross-departmental reports puts marketers in a tricky situation. At a glance, your options are: A. Create multiple, tailored reports for each team on demand B. Send a generic...
Jason Lauritsen is a keynote speaker, author, and consultant. He is an employee engagement and workplace culture expert who will challenge you to think differently. A former corporate Human Resources executive, Jason has dedicated his career to helping leaders build organizations that are good for...
On the flip side, disengaged employees can create a negative atmosphere that can damage a company's reputation, profitability and bottom line. It is critical for organizations to keep employee engagement at a high, positive level. The recent shift to remote work has made fostering employee engagem...