Learn what is the Email Bounce Rate and why you should keep it as low as possible ✅ Master proven strategies to reduce it for your campaigns.
Worried your email bounce rate higher than average? Learn how to calculate and lower it in this handy blog post!
A bounced email is an email that has been returned to the sender because it cannot be delivered. Bounce rate is calculated by taking the number of bounced emails, dividing it by the total number of emails sent, then multiplying that by 100. For example, if you send 1000 emails and 15 o...
In general,2% or lessis accepted as a goodemail bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it. Then, if you want to break it down by industry, you ca...
What is email bounce rate? 3 Ways to lower your bounce rates What is an email bounce? A bounce is when a sent email makes it to the recipient server but encounters an error before making it to its final destination. A common misconception is that all email failures are bounces which is...
That’s not a bounce. But, because the visitor left your site on the second article, it will increase that page’s exit rate. Bounce rate, on the other hand, is the percentage of unengaged sessions that start and end on the same page. ...
A hard bounce is when your email is permanently unable to send to a certain address. When you experience hard email bounces, you should try to remove the email address from your mailing list straight away. This won’t fix hard bounces, but it will improve your bounce rate and help prevent...
What is a good bounce rate? Typically, a bounce rate of 40% or lower is considered good, while anything above 55% is deemed high and may signal a need to address whatever is not currently working for your visitors. While you want your bounce rate to be on the low end, it’s importa...
A hard bounce, on the other hand, isusuallya permanent failure to deliver an email. This happens for a multitude of reasons, including: The email address no longer exists or was never valid. The domain name doesn’t exist. The recipient’s server has blocked delivery entirely, often due ...
This group includes the following reasons why email addresses may bounce: "The domain name doesn't exist." This means that it is impossible to deliver the email to the recipient's email address. "The email address doesn't exist." This means that the delivery failed because there is no suc...