1) Application of DSP chip in multimedia communication field. The amount of information generated by media data transmission is huge, and multimedia network terminals need to quickly analyze and process the amount of information acquired in the whole process, so DSP is used in voice coding, image...
Core 59 is ready to be installed in high-SPL immersive audio and other multi-channel environments with both analogue and digital connectivity, DSP controlled acoustic response, and versatile positioning. That means complete tonal consistency whatever your monitoring needs. ...
Before we move on to what is a DSP’s exact role in the programmatic auction process, there are two important things to note about this media buying type: Don’t confuse programmatic with direct media buying. The latter is done via ad servers; the main difference is that the deals happe...
The same token is also kept in store on the browser of the user in the form of a First-Party Cookie. However, no PII is directly shared or sent to the Bid Stream. Now that the bid request is received by the DSP in the form of this token, it will be decrypted so as to uncover ...
If the criteria fit, the DSP sends its bid to the ad exchange and competes with other advertisers for the ad space in real time. In case the bid wins, the impression is bought, and the ad is served to the user. To illustrate DSP more accurately, let’s have a look at an advertisin...
Important factors in a media strategy Objectives An objective is a specific, measurable goal that a brand or organisation aims to achieve through its media planning and execution efforts. Media strategy objectives serve as the guiding principles that inform the selection of media channels, audience fo...
Important factors in a media strategy Objectives An objective is a specific, measurable goal that a brand or organization aims to achieve through its media planning and execution efforts. Media strategy objectives serve as the guiding principles that inform the selection of media channels, audience fo...
There is a lot of room for “customer data platform vs data management platform” debate, but not in the sense a lot of ad tech media would like you to believe: Purpose Both platforms could handle data from any source; despite that in most cases, data management platforms store third-...
New support is available for custom goals (objectives): The names of objectives created in Search, Social, & Commerce for use with Advertising DSP packages must now be prefixed with “ADSP_” such as “ADSP_Registrations.” The prefix isn’t case-sensitive. Objectives with this naming conventi...
A demand-side platform (DSP) is a software or software system that allows buyers of advertising inventory to use automation to facilitate the ad-buying process.