Let’s explore the top five trending topics in more detail: 1. Google Marketing (and Google Marketing Platform) The first term has a very specific informational and navigational intent. Users are looking for the Google Marketing Platform, which is an online advertising and analytics platform. 2....
Rosana Francescato is a freelance writer and communications consultant. She has over a decade of experience in clean energy, including communications roles at the Clean Coalition, a clean-energy nonprofit, Sunible, an online solar marketplace, and MyDomino, an energy savings concierge service. She...
A requirement for investigating such a hypothesis is to have tools to measure the model’s parameters. While a recent measure to assess intentions to implement EBPs in general was developed [1], there appears no measure of implementation intentions for a specific EBP. Such a measure could then...