I’ve lost count of how many I’ve answered the question “what is digital marketing?”, but the exciting thing is that the knowledge keeps evolving. Whenever I’m asked, I have to take stock of what’s changed. This post will define digital marketing for today — its major channels, ...
What is digital marketing? Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also in...
What are the digital marketing channels? The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert. Search Engine Optimization (SEO) Pay-Per-Click...
Here are 13 popular and effective digital marketing channels to promote your online business. 1. Social media marketing Social media marketing allows you to engage with existing customers and build relationships with new ones. Social media is a collective term for the major platforms like TikTok, ...
Email marketing is part art and part science. Your emails and digital assets need to be appealing and engaging, but there needs to be a balance between sending too many emails and not sending enough. Video marketing Video is one of the most powerful digital marketing channels available. People...
Digital marketing is the practice of promoting a business through online channels like search, social, paid, and email. It provides a powerful and cost-effective way to drive revenue. In this guide, we’re diving into digital marketing basics to highlight everything you need to know to grow...
Here are 13 popular and effective digital marketing channels to promote your online business. 1. Social media marketing Social media marketing allows you to engage with existing customers and build relationships with new ones. Social media is a collective term for the major platforms like TikTok, ...
Email marketing is part art and part science. Your emails and digital assets need to be appealing and engaging, but there needs to be a balance between sending too many emails and not sending enough. Video marketing Video is one of the most powerful digital marketing channels available. Peopl...
From this Digital marketing definition you can understand that Digital Marketing is very diverse and versatile.The sheer amount of tools, data, and channels available on the internet creates opportunities for marketers to deliver effective content to specific people, through personalization.Are you ...
A digital marketing agency is a company that deals exclusively in marketing to consumers or businesses through digital channels. This includes creating and launching campaigns for clients through social media, pay-per-click advertising, videos, and custom websites, among other means. What Is SEO in...