Culture marketing is important because it can help you communicate your brand values, embed your brand into different cultures, and spark creativity. In our survey, 66% of respondents said they want to feel a greater sense of belonging and community—and your campaigns can help with that.2 Tak...
Writes Rhett Power inForbes: “In a sea of sameness, experiential marketing offers a powerful way for brands to rise above their competitors … [because of its] ability to transform passive consumers into active participants. Unlike traditional marketing, which often broadcasts a one-way message,...
Before launching a global marketing strategy brands should consider several best practices in order to ensure their efforts are well placed and impactful. 01. Conduct thorough market research to understand the local culture, language, and buying behavior of target markets. ...
Culture & Consumer Behavior Culture Is Dynamic It undergoes constant change Major factors contributing to change are: Technology Cultural diffusion: it occurs when people in one culture become exposed to people and/or ways of another culture (e.g., the “western” influence) Natural, p...
There’s a huge a cultural element to this. I believe the executives inside the business need to be held accountable for creating aculture of customer-focused content. But it’s also up to us in marketing to push back. I know it takes courage. I know it’s hard. But that’s the di...
Learn why culture is important in marketing. What are the benefits of international marketing? The benefits of international marketing are two-pronged. Not only does international marketing support the economic diversification of your business, but it helps you...
Ensuring that the corporate culture promotes work-life balance. Fostering internal communications andcollaborationamong employees through various methods. The benefits of internal marketing Internal marketing operates on the idea that the opinions of a company's customers are based on their experiences with...
But the world of influencer marketing is constantly evolving. A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers, whereas now, social media influencers are abound across all social networks. Their followings may vary in size, but these influen...
Because marketing strategies target well-defined market segments, you can't have marketing strategies without market segments to target. Moreover, culture is a pervasive descriptor that helps to define market segments. Hence, culture is to market segments as market segments are to marketing strategies...
1. Increase marketing conversions by driving traffic to key landing pages 2. Expand brand awareness 3. Build and enhance customer relationships 4. Bring in revenue 5. Boost SEO effortsHow is content marketing evolving? Content marketing is moving towards audience enrichment and away from product pro...