“If you see a high percentage of your audience engaging with your email’s CTA, it tells us that you’ve done your part in encouraging interest, and now it’s up to your app or website to take them across the finish line,” West said. Did You Know? Your CTR is closely tied to...
You divide the number of contacts who clicked on a link in your email at least once by the total number of people who received the message, and multiply the result by 100: If you haven’t already, add this formula to your toolkit. Example If your CTR is 5%, it means that for every...
What is a Good CTR for Email? Of all email marketing benchmarks, click-through rate is arguably one of the most important email marketing metrics for understanding the health of all your email sends. And according to industry benchmarks, the average click-through rate in the US is current...
Email marketing allows for tailored communication that speaks directly to the individual, creating a sense of one-on-one dialogue. This personalized approach is not just effective – modern audiences expect it.Consumers nowadays desire communication that’s customized to their likes, interests, and ...
On some occasions, more is better; at other times, less email may be perceived by the customer as less "clutter." Strike the perfect balance and increase the value of your email confirmation strategies. While best practices for creating powerful confirmation emails vary by the nature of the tr...
Welcome emails are what you receive when you submit your email address to an online store. According to a study done by GetResponse, welcome emails have an average open rate of 90.09% and an average CTR of 27.06%. Though the data varies, first purchase email automation generally produces thr...
So when it comes to prospecting new customers online, email is the most powerful tool available to online entrepreneurs. Email has high conversion ratesThe overall CTR across all display ad formats and placements is 0.17%, which is less than 2 clicks per 1000 impressions. On average, Face...
Welcome email series Welcome emails are what you receive when you submit your email address to an online store. According to a study done by GetResponse, welcome emails have an average open rate of 90.09% and an average CTR of 27.06%. Though the data varies, first purchase email automation...
Clickthrough rate(CTR) – How many people click on a link in your email. Click-to-open rate– Compares the number of unique clicks to unique opens. List growth rate– How many new people subscribe from your list. Email sharing rate– How many people are sharing your email. ...
Email marketing is vital to a well-roundeddigital marketing strategybecause it allows you to connect with customers on a personal level. Here’s a look at some of the biggest benefits: High ROI Email marketing ranks as the most efficient direct marketing channel, achieving an impressive average ...