Unsought: This type of product is either one that a consumer doesn't know exists or doesn't ever think about. A new tech tool not yet on the market is an unsought product, as is a grave plot. The CPG Industry This industry is very large and growing like crazy, mainly due to emerg...
What is CPG? Anyone who’s familiar with the world of retail will have undoubtedly heard the term ‘CPG’ before. But what does it refer to and mean in regards to today’s retail industry? Let’s also explore some sample CPG brands and CPG Product examples. Let’s take a look. ...
“The direct-to-consumer (D2C) industry in the consumer packaged goods (CPG) space is just getting started and is significantly behind the D2C leaders in the fashion space,” says Matt Weidle, Business Development Manager atBuyer’s Guide, a leading consumer product review site. “Nike's dire...
The CPG industry brings in billions of dollars in revenue each year. Although the industry is dominated by some of the biggest brands in the world, including Proctor and Gamble, Coca Cola, Pepsi, Kellogg's, Unilever and Kraft, it is also home to smaller local and regional manufacturers. Wit...
The world of customer service is constantly evolving. Stay informed about industry trends and best practices. What are your competitors doing? Are there new technologies or tools that can enhance your customer experience? By staying on top of the latest trends, you can ensure your customer service...
DTC brands can take advantage of planning their own sales without retailers deciding how much of the initial price to cut. The key to successful sales is to create a sales strategy long before launch. That way, you can plan ways to boost reach and strengthen customer relationships. ...
Shanawaz is leading the Data and Analytics practice in Acuvate. He has been doing IT consulting in the data and analytics space for large CPG and BFSI companies for more than a decade. He manages the Data & AI services portfolio and ensures the technical deliverables are top-notch. All aut...
It’s also important for businesses, retailers, CPG companies, and other consumer-facing companies to step back and say, “If I look at my business, and I approach it from, what am I doing in my core business? What else can I do in anything adjacent to my ...
In theconsumer-packaged goods (CPG) industry, nearly all major suppliers and retail outlets participate in VMI programs. In theelectrical industry, 80% of the top 50 suppliers have an active VMI program. 66% of the top 100 distributors do VMI with one or more suppliers. ...
The CPG industry is one of the largest sectors in the U.S. economy. The CPG sector is valued at approximately $2 trillion and is led by well-established companies like Coca-Cola, Procter & Gamble, and L'Oréal. Consumer packaged goods are different from durable goods, which are more expe...