If you don’t want to use Google Tag Manager (I see no reason why you would want to avoid GTM, but sure, I am biased here), the first option is to set up theGoogle tag for Google Ads conversion tracking. If you have anexistingGoogle tag on each site page, you can adapt the exi...
Conversion tracking tools often optimize goal conversion tracking to collect data that is most relevant to business goals. For example, when a user plays a video as part of an event goal, Google only records one goal conversion even if the user plays the video two times during the same sessi...
conversion tracking code 1. View Ad ad 2. Click on Ad ad conversion vs. transaction 3. Purchase View-Through Conversion Reporting Considerations Placement: The conversion tracking code should be placed in the right page(s). For example: if the code is placed on the order form instead of the...
The simplest way to allow WhatConverts to track visitors from Google ads is to enable auto-tagging in your Google Ads account. By enabling this option, Google Ads will automatically tag your landing page URL with a parameter called gclid. This will allow
What Is Conversion Tracking, Anyway? Conversion tracking means using software to see when customers take specific online actions after viewing your ads. Many sites that show digital ads offer conversion tracking, including most social media sites and Google through AdWords. Essentially, you...
When using Call Extensions or Call Only Ads, you will notice there are different conversion actions for each in WhatConverts. When using Call Extensions or Call Only Ads in addition to having WhatConverts on your website, in Google Ads, you will notice t
ad exposure ties to conversion for inventory bought in all types of channels including Google or Facebook ads, ads bought through demand-side platforms and via e-commerce platforms like Shopify. Facebook’s Conversions API, on the other hand, is used for tracking ads purchased through Facebook...
Target ROAS is located under the Max Conversion Value option: Google Ads predicts future conversions and associated values (using those conversion values you have assigned on theconversion trackinglevel). Google will then set maximum cost-per-click bids to maximize your conversion value while attemptin...
Regularly monitor yourconversion tracking statusso you proactively troubleshoot any problems in Google Ads orGoogle Tag Manager. Smart Bidding relies on historical conversion data to predict future outcomes. So, if your conversion tracking is inaccurate or ineffective, these predictions—and your bid adj...
App Tracking Transparency (ATT) is Apple’s user privacy framework. It requires apps on iOS to request permission to access the IDFA to track the device.