Marketing control is the process by which a company adapts its marketing plans to reach its original goals. This is often done by...
Integrated Marketingis a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style ...
Before you jump into this new business venture, you’re probably wondering a few things: is affiliate marketing worth the effort, and is affiliate marketing still profitable? The short answer is yes, affiliate marketing is still profitable. When you pick the right niche as well as the right a...
Building a website with a CMS can be as simple as writing copy and inserting images and graphics directly from a control panel or dashboard. Depending on the platform used, there are numerous website building options.What are the types of content marketing? There are many types of content ...
In my opinion, the most critical thing, or habit, that leads to marketing campaign success is for a company to… Embrace the mindset of a publisher, and embrace the fact they need to give something of value away (information, expertise), before asking anything of a prospect. ...
Inclusive Marketing is an operating model consisting of three concepts that focus on the basics of what, who and how. By being curious and uncovering exclusions, we can drive innovation:What you market, such as inclusively designed products. Who you market to, such as an audience that ...
How Do You Measure Incrementality in Marketing? Incremental marketing is measured by customer increases (or decreases) in key metrics like website conversions, unique visitors, spending changes in existing customers, returning customers and of course, bottom-line sales. Each step of the marketing camp...
Learn how to build a solid inbound marketing strategy with GoSquared as we take you through what it is, why it matters and how to do it well.
Influencer marketing is worth the hype that surrounds it. But getting the best results is no walk in the park. To harness its benefits, create a well-thought-out influencer marketing strategy and find the right influencers that will help you reach and connect with your audience. ...
Niche marketing is often easier than promoting to a wide audience. Niche audiences have very specific needs and wants. For instance, a company that simply sold handbags would need to appeal to a broad range of tastes and expectations. However, a business selling handbags for new moms that al...