Content editing is integral to writing a good blog post and crafting an effective content marketing strategy. While it may vary for each piece, it strengthens your writing and makes it work harder. And don’t worry if it feels like your editor is shredding your work. Take it from me: You...
A content creator is anybody who creates a piece of communication intended for public distribution. Digital content creators are individuals who create content for distribution on digital channels. In the broadest sense, the term “content” encompasses any form of communication—paintings, ballads, nov...
Yes, we engage in content marketing to increase sales, but if you allow that to be the focus of your content, potential customers will think you are there solely for your own benefit and won’t trust you as a credible source. On the flip side, if your primary focus is pro...
Are you a marketer looking for your next career move? Learn what a content manager is and does, then find out the skills you need to become one.
They play a critical role in driving brand awareness and generating leads. This could be for their own company or for a range of clients if they are working for an agency. Key Skills for Content Marketers You need to be able to employ all manner of skills. According to our research, the...
A writer is a person engaged in formulating articles, books, and stories to help others make certain decisions or education purposes. A writer does their work as an occupation or profession depending on the purpose of the content, competence, and experience level. Writers must base their content...
Great UX is Equal Parts Business and Design Jared Spool has worked in the field of design and usability testing since 1978. He is a writer, researcher, and a former adjunct professor at Tufts University, teaching Experience Design Management. He also co-authored “Web Site Usability: A Designe...
For example, "Content Writer" or "Social Media Manager." Writing an effective role description is worth the effort. A well-written role description gives qualified candidates a clear sense of the role and helps set expectations. It allows them to decide whether they fit the position well. For...
But, there can be a whole lot more to a marketing copywriter’s role, such as SEO strategising, social media planning and even making videos. A marketing copywriter is a sort of dual role.A copywriter creates content; a marketer takes content and uses it as a toolto generate site traffic...
They often work with people in other departments to ensure products and campaigns are supported by promotional content on all digital channels. Social Media Manager Main KPIs: Follows, Impressions, Shares A social media manager's role depends on each company and industry. But above all, social ...