If you work closely with a Web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it. Moreover, if you start taking content analytics more and more seriously,...
This article takes a look at the three three main approaches to quantifying qualitative results and provides a simple explanation of what content analysis is.
Do Content Filters Always Exhibit Foolproof Capabilities? As online threats multiply, content filters provide organizations and individuals alike with a crucial first line of defense. However, a content filtering router is not always foolproof, and it can make mistakes. For starters, it is almost im...
Why This Analysis is Used In contrast to quantitative content analysis techniques, which enable researchers to derive quantitative measures from non-numerical information sources, inductive content analysis is well-suited for research where few or no previous studies of the phenomenon in question exist. ...
As one of the approaches of content analysis, the directed content analysis is used as a qualitative technique that has specific criteria and procedures to be applied in the comprehension of relevant verbal and written information. It is also known as directed qualitative content analysis....
What is content marketing? Questions and answers are presented on so-called content marketing, the creation of content on the Internet used by a company for Internet marketing including questions its similarities and differences with social media, its impact on ad... R Lieb - 《Advertising Age》...
Why are content gaps a big deal? Because they’re missed opportunities. When customers can’t find what they’re looking for on your page, you can bet their next step will be in your competition’s direction. The trick is learning how to do a content gap analysis and knowing what to ...
Content analysis acts as guidance, guiding you across the tricky surroundings of analysis and interpretation. This is where it comes in.
Analyzing and reporting is usually the last step in a content life cycle. Analysis tools measure your content and its success.WordPress, the world’s biggest blogging platform, has its analytics capabilities while thousands of companies, including General Electric and NASA, useGoogle Analyticsto monit...
For example, use your customer persona to attract your ideal customers, Then, fill content gaps using your audit and competitor analysis. Next, integrate this with your SEO strategy to develop keyword targets based on your findings from the steps above. Finally, figure out which format is most...