Sensitive PII includes highly confidential data such as full name, Social Security Number (SSN), driver’s license number, mailing address, credit card information, passport details, financial details, and medical records. Disclosure of this information can pose significant risks, as it...
Sensitive PII should, therefore, be encrypted in transit and whendata is at rest. Such information includes biometric data, medical information covered by Health Insurance Portability and Accountability Act (HIPAA), personally identifiable financial information (PIFI) and unique identifiers, such as pass...
data creation time, or even the users and their intended use for the data. This provides an additional layer of complexity in distinguishing between what can be considered sensitive data.
What Is Considered PII? Beyond these clear identifiers, there are “quasi identifiers” or “pseudo identifiers” which, together with other information, can be used to identify a person. For example, according to a US governmental study, 87% of the US population can be uniquely identified by...
GDPR defines personal data as anything that directly identifies an individual such as a person's name, surname, phone number, social security number, driver's license number or any other personally identifiable information (PII). Versus pseudonymous data or non-directly identifying information that do...
Data is only as useful as the metadata that describes it. If an organization has large volumes of data, but no way of discovering it or informing someone what it’s about, the data has no benefit. As far as data storage, big data is typically stored in the cloud, although servers are...
(HIPAA) regulations, related to patient care. Information handled by hospitals, doctors, and insurance companies, such as medical records, doctors’ notes, or any payment information related to healthcare provisions, is considered PHI. The same is true for any organization’s HR—or other ...
Each Twilio field marked as PII is also marked with an MTL - a Minimum Time to Live. This is the number of days after creation that data will be stored in Twilio's systems for carrier reconciliation, tax management, or other business purpose that requires us to hold the data. Outside ...
This data may include buying intentions, preferences, personal qualities, and how they want the brand to interact with them. Zero-party data is also sometimes referred to as “explicit data.” Since customers proactively share it with brands, it’s considered to be more authoritative and ...
This is, of course, one way hackers might get your PII too. Any companies storing your information could be compromised; cybercriminals could get hold of your details via a data breach, but it depends on the method it’s held in as to whether they’ll actually be able to read it. Pla...