And let’s not forget the innovative Coca-Cola Freestyle machine, which lets customers mix their own drinks from a variety of flavors. Coca-Cola’s Price Strategy Coca-Cola’s pricing strategy is on point, offering top-quality drinks at competitive prices, and55% of consumersthink that Coca-...
The most obvious shift is the turn away from sodas. The good news: PepsiCo’s diversification into products like yogurt means that soft drinks account for less than 25% of its sales. The bad news: PepsiCo is weaker in some categories, such as energy drinks, that are growing. Moreover, ...