Clickbait is essentially bait that websites place for visitors. They are commonly used as part of social media marketing. But the rising popularity and ubiquitous nature of clickbait has led to many to consider it a dishonest strategy, that under delivers on the expectation it builds up. The ...
Click bait is a form of false advertising that intentionally over-promises or misrepresents a result or an end-product. This type of content often doesn’t present facts, but presents content in a manner that appeals to your emotions and curiosity. Content marketers sometimes resort to using ...
Spear phishing definitionSpear Phishing is an attack that targets an individual, organization or business. Rather than taking the phishing approach of a shotgun blast email to many people at once, spear phishers will first gather personal or specific information. That information is used as bait ...
Alternatively called link bait, clickbait or click bait is a hyperlink on a web page that entices a visitor to click to continue reading an article. Clickbait links often forward the user to a page that requires payment or registration or is one of several pages to help drive page views ...
example, an attacker could attach something malicious that appears to be a benign linked Google Doc, or a cute image of a pet, or an outrageous news story. Any of these things will infect the user if they click on them; the question is how enticing the bait is to that particular user...
Overcome the stigma of bad clickbait to create headlines that not only attract an audience but deliver what they want – Content Marketing Institute
ABM, by contrast, is an outbound marketing strategy in which a company targets specific businesses it wants to turn into accounts. Think of it like seeking a prize fish and using a specific bait to catch it. You will probably catch a fish either way, but if you have limited time or res...
What Is Account-Based Marketing (ABM)? Definition and Guide (2025) ABM leverages data to identify high-value accounts, build a relationship with them, and ultimately nurture them to become paying customers.On this page What is account-based marketing? Benefits of account-based marketing How to ...
While the former is clean and safe, it may be adware at its worst. Cybersecurity experts use the latter as their drive by download definition. What is a Drive by Download Attack? A drive-by download attack refers to the unintentional download of malicious code to your computer or mobile de...
When creating a lead magnet, you need to have avalue proposition, making a big promise to your audience. If your lead magnet doesn’t deliver on the promise ultimately and is just a click-bait, it’ll leave a bad taste in your audience’s mouth, harming a long-term relationship prospect...