In January 2024, Google began tophase out some third-party cookieswith the introduction of the Tracking Protection feature -- part of the Privacy Sandbox feature in Chrome. The feature was initially rolled out to 1% of Chrome users with the idea that all users would get it by the end of...
A third-party cookie is a cookie that's placed on a user's device -- computer, cellphone or tablet -- by a website from a domain other than the one the user is visiting. Third-party cookies are also known as trackers or cross-site cookies. Third-party cookies are most frequently use...
In case you missed it (of course you didn't; it’s only the biggest news in our industry this year), Google Chrome finally started disabling third-party cookies on January 4th. This move was first announced back in 2020, and while it’s not the first browser to introduce tracking protec...
While there is no longer a communicated end date for third-party cookies in Chrome, their use will likely continue to decrease over time. The scale of third-party cookies will largely depend on how users interact with Chrome’s new user choice feature. Google hasn’t provided many fur...
Using third-party apps is not illegal. However, if the terms of use for a service or application state that third-party apps are not allowed, attempting to use one to connect to that service could result in an account being locked or deactivated. ...
"That’s why last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers." ...
What is a third-party cookie? A third-party cookie is a cookie that belongs to a domain other than the one displayed in the browser. Third-party cookies are most often used for tracking purposes. They contrast with first-party cookies, which are associated with the same domain that appears...
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Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. The reason? Feedback on the Privacy Sandbox initiative suggested much more testing was needed. ...
What is a third-party cookie? A third-party cookie is a cookie that belongs to a domain other than the one displayed in the browser. Third-party cookies are most often used for tracking purposes. They contrast with first-party cookies, which are associated with the same domain that appears...