A customer data platform (CDP) is packaged software that creates a comprehensive customer database accessible by other systems to analyze, track, and manage customer interactions. What’s the purpose of a CDP? You may be asking yourself, “Why do you need a customer data platform?” There’...
A customer data platform (CDP) is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer. Digital sources include: Behavioral data, such as action taken on a website, in an app, or through other channel...
A customer data platform (CDP) is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer. Digital sources include: Behavioral data, such as action taken on a website, in an app, or through other ...
A customer data platform (CDP) is packaged software that creates a comprehensive customer database accessible by other systems to analyze, track, and manage customer interactions. What’s the purpose of a CDP? You may be asking yourself, “Why do you need a customer data platform?” There’...
“marketer-managed” means the CDP is packaged software that marketers control via configuration. The primary contrast is with IT-managed systems that are usually custom-built software or, even if they are off-the-shelf packages, are managed by the corporate IT department. In practice, IT is ...
Learn how a Customer Data Platform or (CDP) can unlock unprecedented insight into your customers and marketing campaigns.
What is the best Customer Data Platform (CDP) Software? View the poll results (271 participants) and benchmark your thoughts against verified peer responses.
A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns...
Event collection is the backbone of any CDP. All CDPs provide out-of-the-box software development kits (SDKs) or code snippets you can implement on your website or mobile app to track user actions and traits. Once you’ve deployed an SDK, whenever a user takes an action (e.g., add...
CDP preserves a record of every transaction that takes place in the enterprise. This is helpful if the system becomes infected with a virus or othermalware, such as ransomware, or if a file becomes mutilated or corrupted and the problem isn't discovered right away. CDP makes it possible to...