Today, let’s find out what CDP is, how it works, and how it fits in the world of other platforms with similar tasks. What Is a Customer Data Platform? The name is self-explanatory to what CDP means. A customer data platform is a software tool used to aggregate data on customers...
A customer data platform (CDP) is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer. Digital sources include: Behavioral data, such as action taken on a website, in an app, or through other channel...
See why Mazda Europe chose to implement a CDP Why is customer data important? Once customers experience truly personalized service anywhere, they expect it everywhere. To keep their business, you need to provide the same—or better—level of customer service, no matter the channel. It’s crucia...
A customer data platform (CDP) is technology that unifies multiple data sources into a real-time view of customers to help you grow faster.
What’s important is that business users are in control. “persistent, unified customer database” –“Persistent” means the CDP creates an actual database of its own, rather than simply accessing information that’s stored in other systems or acting as a hub that transfers data from one ...
What is B2B? Business-to-business (B2B) refers to transactions between businesses, such as those between a manufacturer and wholesaler or a wholesaler and retailer, rather than between a company and individual consumer. B2B companies represent a significant part of the economy, particularly in ...
A CDP allows businesses to gather all this data across each touchpoint – and organize it into a central database. Let’s explore what a CDP is.
Learn how a Customer Data Platform or (CDP) can unlock unprecedented insight into your customers and marketing campaigns.
In a data warehouse, data is organized and secure in that it can’t be deleted, but without a CDP’s actionable capabilities, it’s less usable. A data warehouse’s rigidity means your business may find itself conforming to a data collection system rather than vice versa. ...
Chapter 1: How to Build a Business Case for Data Transformation and a CDP Chapter 2: How to Set Up a Cross-Functional Team for CDP Success Chapter 3: How to Buy a CDP What is a CDP? A Customer Data Platform (CDP) is a piece of marketing technology with a handful of tools that ag...