The Cadbury “Worldwide Hide” activation is launching today and allows consumers to hide a virtual Easter eggs “anywhere in the world for someone they love”. The activation uses Google Maps Street View to find a personalised clue that has been hidden by someone they know. How does hide an...
The Cadbury Worldwide Hide allows users to choose a location using Google Maps Street View along with a personalised clue for loved ones to find the prize. Once the egg has been found virtually, you also have the option to send a real one straight to their door (UK only). FIND OUT ...