Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing. Business intelligence (BI) allows a company to gain a competitive advantage over competitors. Basically, business intelligence is a variety of software applications used to analyze an organization's raw ...
However, modern business intelligence is interactive and approachable. While IT departments are still an important part of managing access to data, multiple levels of users can customise dashboards and create reports with little notice. With the proper software, users are empowered to visualise data...
So, how is it possible to provide access to real time information, in either a visual or textual manner that is relevant to the individual with the query and how can an organisation ensure that any intelligence derived from business systems is produced in a manner contextual with the business...
We can see this business intelligence use case in practice with a retailer using standard countertop POS systems or POS terminals. When a customer approaches the checkout, the sales associate can quickly access the customer's data through the POS system. For example, you already know that they...
How does business intelligence work? As organizations operate, they create raw data. That data is collected, processed, and stored as part of data integration. It could be stored in a data warehouse or directly within a tool like Domo. With the data consolidated in one repository, stakeholders...
Business intelligence and marketing Marketing teams often leverage business intelligence to understand how campaigns are performing. For example, let’s say your marketing team is launching a weekly newsletter. Before the first newsletter goes out, they’ll set goals for open, response, click, bounce...
The main purpose of BI is to support data-driven decision-making. An example of an interactive dashboard for a sales department. Source: Zoho CRM Business intelligence process: How does BI work? The whole process of business intelligence can be divided into five main stages. Data ...
Business analytics is a subcategory of business intelligence, and as such, it should be part of your company’s larger BI strategy. Whereas business intelligence is centered around descriptive analytics (i.e. using present/historical data to show what’s happening with your business), business an...
Business intelligenceor BI is a set of methods used to transform raw data into a form which can be helpful for business analysis. For example, you might have a lot of raw data on incoming calls from potential leads, with thousands of numbers and related information about the calls logged in...
Business intelligence (BI) is a technology-driven process that analyzes business data and transforms it into actionable insights, helping executives and managers make better-informed decisions. Business intelligence is a broad term that encompassesdata mining, process analysis, performance benchmarking, and...