Even though a branding photoshoot is for business use, it’s very different from a corporate photoshoot. Much less formal and rigid. Branding photography is all about showing the client’s unique personality, w
What is branding in simple words? Effective branding means creating a unique identity for your business. It includes a wide range of brand elements, including graphic design, written text, and photography. When done right, both existing and new customers will recognize you with minimal information...
Let's take Coca-Cola as a prime example. Their brand photography is widely recognized for its vibrant, refreshing visuals and emphasis on showcasing product qualities. They consistently rejuvenate their narratives to resonate with each new generation. Coca-Cola Branding Photography This visual strategy...
Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice. In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or ...
What is branding? Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice. In a nutshell, branding is the process of researching, developing, and applying a dist...
If your brand is how you present your business to the world, your branding strategy is the scaffolding that holds it up. A brand strategy is a playbook for founders, their teams, and anyone acting on behalf of the business. It answers questions about how a brand behaves in certain ...
Brand identity is the specific design and messaging a company uses, including logo, color scheme, typography, voice, and tone.
Your brand book is more than just branding elements; it’s the soul of your brand. Whether it’s a detailed manual or a basic style guide, it should create a cohesive and strong brand identity. Above all else, it is the soul of the company, the very core of its existence. If you’...
Branding is what people say about your product or company when you’re not in the room. How does a customer perceive you? Are you putting out the right message across your visual brand, tone, and voice? Branding helps you create a memorable impression. It’s how one brand stands the tes...
Explain what the brand does. This is the descriptive part. Are you in the photography, design, writing, or coding business? What one sentence could capture the essence of your brand? Tips on crafting your voice branding Your tagline is only the beginning (or better yet, the culmination) of...