What is branding? According to the Oxford dictionary, branding is: “The promotion of a particular product or company by means of advertising and distinctive design”. Some might argue branding is merely the visual elements of a product or company but this is only one part of what branding ...
Brand architecture is useful as a visual tool that represents each brand’s relationship to each other. But architecture is much more valuable when brands use it as the framework for their brand guidelines. That way, everyone can access it to gain clarity about branding for different subsidiaries...
Your logo, a crucial design element, should mirror the visual identity and company values. It’s essential in branding elements like your business card and official documents. The logo section should illustrate and explain how and where it should be used, detailing the color(s) and size require...
If you are interested in learning more about branding, check out my book “Branding Basics” which is available free for a limited time, on this website at the top right hand side of the page.
But brand design is more accessible than most realize, especially with the advent of free software, tools, and tutorials. Let’s explore branding design from the ground up, learning major terms, evaluating case studies, and creating brand designs on any sized budget. We’ll also take a look...
Fostering positive brand association needs to be the underlying theme in all your company’s branding activities. Putting processes in place and using platforms to ensure strong brand assets are ready, available, and used by everyone at your company is achievable. At MediaValet, we work with ...
Note: Design can be just as intimidating as it is exciting. Consider hiring a professional with logo and identity design experience or starting with a few helpful design templates. Real-Life Brand Example: HubSpot Our visual branding is distinctive and consistent. We use the signature orange colo...
Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, "What is Branding?" Will help ensure the success of branding for any product, service, person, or place. Case studies included in the ...
1. Branding design Brand graphic designers help shape a brand’s visual identity, including choice of color, typeface, use of iconography, and imagery style. They may also design logos and produce brand assets such as illustrations, simple infographics, and more. Branding design is typically a ...
Branding is so much more than just design, colors, and fonts. Branding is even more than just how your products make people feel. Branding is identity. It's something your customers want to put on - like a new pair of high end brand jeans. Good branding creates an identity shift for ...