In order to register trademarks or trade names with the US Patent Office, companies must show that they were the first to use the trademark in business and must also be the first to trademark the brand. After a symbol or brand is trademarked, the owner of that trademark has exclusive ...
Once they've learned that no one else is using it, they can begin to use their brand name as a trademark simply by stating it is a trademark (using the "TM" where it first appears in a publication or website). After receiving the trademark, they can use the registered symbol after t...
Brand recognition is the ability of consumers to identify your brand under different conditions, as reflected in how easily they can recognize your brand without seeing the brand name. This implies a level of familiarity and trust with your brand, which is crucial for sustaining long-term business...
@yntern – Trademarked names and brand names are somewhat related concepts. Brand names are bound to be trademarked and/or copyrighted. A “trademark” just describes a legal status. Those who have trademarked a given product have legal control over the name or product etc. A brand name ho...
The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.” “The art of aligning what you want people to think about your company with what people ...
A trademark is a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization.
What is brand identity? Brand identity is the visual representation of a brand, like a logo, colors, and other designs, which distinguish the brand from competitors in the minds of consumers. Brand identity encompasses much more than just the logo of a company. It's also the company name,...
What is brand abuse? Brand abuse is the unauthorised or illegal use of a brand or trademark by bad actors that can damage the reputation or integrity of the brand. Examples include: Counterfeit products or using a brand name or logo without permission ...
A trademark is a word, phrase, symbol, or design (such as a business name or logo) that identifies the source of a product or service and distinguishes a brand from its competitors. Trademarks give owners of the protection of their marks from other businesses in the U.S. using those mark...
Air Jordan, a customer-centric company subsidiary of Nike, is famous for its iconic sneaker line. They won a trademark infringement case against a Chinese sportswear company namedQiaodan Sports. Qiaodan Sports used the Chinese transliteration of “Jordan” as its brand name and a logo resembling ...