What millennials and Gen Xers have in common when it comes to watching TV — and how they are differentCarrie Wittmer
Harry Potter remains to be a strong nostalgic presence for Chinese millennials and Gen Z. Many retail companies have collaborated with Harry Potter to launch limited edition items, which unleashes the magic of nostalgia. The Harry Potter World that will open in 2021 within Beijing’s new Universal...
Half a century ago, a baby boomer couple in their early 30s could easily buy a forever home. But Gen Zers and millennials looking to forge the same path are running up against major hurdles. Housing...
Read more about the report:2024 Trends Report: What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead | Stories From Hilton About the Study These are the findings of an Ipsos poll conducted between June 23- July 7, 2023. For this survey, a sam...
While Gen Z and Millennials are vastly different inhow they consumeproducts, they want to make a change in the world and they look for companies who want the same. Stating your values is one thing, but consumers also look at whether you are actively trying to help those issues and causes...
The term “Generation X” was popularized by the 1991 bookGeneration X: Tales for an Accelerated Culture, by Douglas Coupland. This generation is often referred to as the “middle child” of generations, falling between the Baby Boomers and the Millennials. ...
It’s no secret that Millennial (and in the future, Gen Z) workers are taking over the workplace—in fact, Millennials currently make up themajority of the workforce. But what’s less well known and focused on is what’s stressing them out. ...
Millennials and Gen Z have heard a lot about their work ethic and attitudes. Turns out they disagree with most of it. You might think younger generations are disloyal to employers. Turns out most see their job as core to their identity, and want to sta
Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19. They’re known as ‘digital natives’—...
If you just want the basics, themillennial age range is roughly 29-44 today. Yes, these aren't kids - they are adults with the oldest ones are turning 44. Millennials were born between 1981 and 1996. Many people are now calling the next generation Gen Z - those born between 1997 and...