2. Prior experience in handling ATL-BTL activities and managing promotional events. 3. Must be able to handle social media like Facebook, Twitter and help build online brand 4. Experience in managing PR and medi
ATL, BTL & TTL marketing and advertising The advent of televised and broadcast programming, millions could be reached simultaneously. One well placed advertisement on television or radio could do the work of thousands of salespeople, each prone to human error in their own special way, each suscept...
ATL marketing is great for companies wanting to increase brand awareness and reach. If your metrics are more top-of-funnel-focused, you’ll do well with ATL tactics. BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. If your goal is to convince and convert...
What is CAC and how best to acquire customers — wrap up As I’ve discussed above, the secret sauce to a good customer acquisition cost rate is making sure you’reearning at least three times as much on your clients than what you’ve spent on winning them over.Luckily, there are a to...
Customer Acquisition Cost is the overall cost you pay to catch your leads’ attention and convince them to become your customers. There are many elements that make up your CAC, including:Paid advertising. Depending on your business, these can be ATL/BTL campaigns, Google Ads, social media ads...
The advantage of a TTL strategy is attacking two fronts simultaneously, raising broad awareness while improving traffic and purchases. On the other hand, TTL is more expensive to utilize than either ATL or BTL alone. As a result, it is often used exclusively by more significant and more establ...
An advertisement is a paid promotional tool backed by an identified sponsor to call public attention to an offering or a brand.
Through-the-line advertisingincludes activities which involve the use of both ATL & BTL strategies simultaneously. These are directed towards brand building and conversions and make use of targeted (personalised) advertisement strategies. Examples of through-the-line advertising are cookie-based advertising...
The effects of ATL are inherently difficult to measure; we do not see the direct consequences of viewing an advertisement (i.e., a talking baby giving financial advice) and actual purchase of the product. ATL is intended to indirectly improve the impression of a brand. BTL campaigns refer ...
Adtech is the use of technology and tools in the creation, optimisation, management, measurement, analysis, and delivery of advertising.