What is the difference between an Enterprise SEO platform and SEO tools? As a digital marketer, it can feel like you’re being pulled in a million different directions. One of the most important benefits of an SEO platform over an SEO tool is a comprehensive view of the business value of ...
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending on which tool you use. But generally speaking, it refers to the technical SEO health of your site. Having technical errors on your...
Use Semrush'sSite Audit toolto check your site for over 140 on-page and technical SEO issues. Image SEO Image SEOis the process of optimizing images on your website to make them appear more prominently in search results and enhance your overall SEO performance. For example, image optimizatio...
2. Google Search Console For both content-centric and technical SEO strategies, GSC is a must-have. You get a lot more in Search Console on its own, even though some of the data also appears in Google Analytics. You can use it for indexing, searching, performing in-depth analysis of yo...
The vast majority of online experiences begin on a search engine, making search the most used digital tool, which is at the heart of why SEO is so important. There’s been plenty of chatter about Google’s continually evolving algorithms and how to keep up with them, but it can be much...
What is an SEO Title TagConstant ContactLast Modified: November 17, 2023 13 min read During a Google search, people scroll through a list of results, each one vying for their attention. What causes them to click on one result over another? It usually comes down to the quality of the ...
The goal is to make the site relevant and easy to navigate which will make people stick to it and this is an excellent signal to the search engine that your website is trustworthy. Off-Page SEO These are the steps that you take outside your website to improve it for SEO ranking. Off...
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use. On-page SEO7 min read How to Find and Fix Duplicate Title Tags to Improve SEO Duplicate title tags occur when multiple pages on your site use the same title tag copy, which ca...
The fact that Google is grouping keyword volumes in this way implies that they see these keywords as equivalent, at least to some extent. The questions that this raised for me were: Does this mean that we should see keywords with grouped volumes as identical? From an SEO point of view,...