RCS Message, or Rich Communication Services, is an advancedprotocolintended to improve traditional SMS texting with a broader range of features.Originally introduced by the GSM Association in 2007, RCS was designed to provide mobile users with capabilities such as group chats, video and audio messagi...
What is RCS messaging & RCS chat? Is RCS the future of text messaging? Here’s what you should know about RCS + FAQs.
In this post, we’ll unpack what RCS is, how it differs from traditional messaging, and why it’s quickly becoming a must-have for businesses that want to build trust and improve engagement. What is an RCS message? RCS is an advanced messaging protocol designed to enable the exchange of ...
SMS messages are still sent over a mobile network, meaning it can and should be used as a fallback when there’s no Wi-Fi or you don’t have a data plan (this is exactly what the Google Messages app already does between RCS and SMS, and what iMessage does when texting an Android ...
An RCS message can have all of the above. Plus, it provides what’s often described as an “app-like experience.” Or you might say a killer RCS message is like the most impressive interactive email you can imagine. For example, an RCS campaign could look something like this: A chatbot...
RCS (Rich Communication Services): An evolution of SMS that supports advanced features, such as: Read receipts Typing indicators Message delivery Branded visuals, logos, and interactive elements Suggested replies, action buttons, carousels Multimedia sharing (audio, video, more emojis, larger, higher...
So even if an Android user sends a message to an iPhone user with RCS, the message will still show up as a green text bubble. The lyric explainer is basically a plea from Android to Apple to make the switch over to RCS (excluding blocked texts, of course — sorry, Drake). The ...
making the Google-Sprint RCS arrangement less relevant. The plan, known as the Cross Carrier Messaging Initiative (CCMI) sought to build an RCS implementation that wouldn’t risk creating another iMessage-like service that would be created without their involvement — and their ability to get a...
have an iPhone, you’re automatically using iMessage to communicate with any other iPhone user be default (which, again, has all the benefits of RCS already). You only switch to the old SMS service when you talk to a friend with an Android phone (hence the dreaded green bubble problems)...
Although the Universal Profile is reasonably widely adopted and RCS versions retain an element of backward compatibility, fragmentation is a problem. Some carriers have spun off their own implementations of RCS that aren’t interoperable with other carriers. So features won’t work when sending messa...