Amarketing strategydefines the high-level approach a business plans to use to achieve its marketing goals. It provides specific guidance on positioning, messaging, and value propositions. Sometimes, marketers include their marketing strategy in their marketing plan instead of creating another document. A...
The 1-Plan Marketing Planis an implementation breakthrough that's simple and easy to do. It’s a nine-step framework that you can literally put together in 30 minutes. It's built for entrepreneurs. It's built to be practical. It's built to be something you use, not leave hidden in ...
The terms “marketing plan” and “marketing strategy” are often used interchangeably because the former is developed based on an overarching strategic framework. In some cases the strategy and the plan may be incorporated into one document, particularly for smaller companies that may only run one ...
A comprehensive marketing plan can keep your business focused on your goals. Use these marketing plan templates to best present your plan.
A comprehensive marketing plan can keep your business focused on your goals. Use these marketing plan templates to best present your plan.
7 steps to creating an effective marketing plan for businesses of all sizes A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date, and reviewed infrequently... ...
Marketing plan vs marketing strategy An overarching marketing strategy details how marketing will drive business results. A marketing plan is the route you’ll use to get there. It’s more specific than a strategy and includes a practical roadmap on how you’ll put your marketing activities into...
What is a marketing plan? A marketing plan is a roadmap that businesses use to organize and monitor marketing strategies. Learn more here.
Not all marketing plans are the same, and there’s no “one size fits all” approach to developing one. Generally, the more specific a plan is to your business’s goals and target audience, the better the outcomes it will yield. An effective marketing plan can help navigate your business...
Learn how to write the perfect marketing plan, and check out our curated lists of real-world examples of both marketing plans and marketing strategies.