The English word “logo” is an abbreviation oflogotype, which comes from the Greek words “logos” and “typos,” which mean “word” and “imprint,” respectively.In Greek, “logos” also means “speech, discourse, or reason.” According toEtymonline.com, the termlogoappeared in the Engl...
How is logos used? Aside from practicing logos in academic writing, such as an argumentative essay, logos is also used in various industries, like law, politics, technology, marketing, news reporting, and business. For example, political campaigns might appeal to their target audiences’ pathos...
Here’s an example of logos in action from our man Aristotle himself: “All men are mortal. Socrates is a man. Therefore, Socrates is mortal.” Want to learn how to use logos as a means of persuasion? We’ve found a few examples of logos out in the wild.Fact...
For example – you wouldn’t use bright and peppy colors (read: bright yellow) for a funeral home, in the same way as you wouldn’t use depressing grays for a children’s party planner. 2. It should be easy to read. This is particularly true for wordmark logos (logos that consist ...
On today’s Thought For The Day, James riffs on a conversation in the Corbett Report comments about the Exxon logo and the surprising things hidden in many corporate logos. SHOW NOTES: Comment thread on Exxon logo Interview 191 – Freeman Fly(clip: 4m27s – 9m43s) ...
A well-designed logo is an integral part of a comprehensive branding strategy. It sets the tone for the brand, communicates its values, and creates a visual connection with the target audience. Let’s explore the significance of logos in branding: ...
Strengthen your message:A logo is an effective way to inform your customers about your company without using any words. In seconds, one simple symbol can show what industry you’re in, what type of service you offer, your brand values (manychurch logosare a great example of this) and expr...
What is a literary foil and what are some examples of foil characters in literature? A literary foil is a character in a story who is used to create contrast and highlight certain aspects of the protagonist's personality, character traits, or values. A foil literary example is the relationsh...
Logos Logosis language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data. Here is an example of an argument that appeals to logos: None of the kids were home when the cookie jar was raided, so the cookie th...
What is a PSA? A public service announcement, commonly known by the PSA acronym, is a message spread in the interest of the public. Their objectives are to bring about awareness about civic groups and more, and change public attitudes, opinions, or even actions towards an issue. These can...