Your Google Ads impression share (IS) is the percentage of impressions you get on your ads compared to the total number of impressions you could get. It’s a good way to measure the performance of your ads against others in your category. Your budget (and bids) will have a big impact ...
Google Ads (previously known as Google AdWords) is an online advertising platform that lets you advertise your products or services across Google’s online properties. Such as its search engine, partner websites, and YouTube. Here’s what the Google Ads overview dashboard looks like: Note:When...
To use Google AdSense, publishers sign up for an account and can then feature adverts on their site or app. For each click (or impression for videos) on an ad hosted on their site, they will be paid. You can choose where the ads appear on your site, what type of ads are displayed ...
Note:When you are analyzing the impact of direct traffic on your business bottom line, it is wise to look and draw conclusions from the Non-Multi Channel Funnel reports. This is because these reports show more accurate customer purchase journeys when the conversion paths include direct traffic. ...
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Need more help? Try these next steps: Post to the help communityGet answers from community members New to Search Console? Never used Search Console before? Start here, whether you're a complete beginner, an SEO expert, or a website developer....
Using tools like these, your enterprise can investigate the links you have earned and, also, the links your competitors have earned that may be contributing to how much authority an organization is building up in the eyes of Google and its Quality Raters. When we click on the first link in...
After all, a common refrain in the marketing world is that a consumer must be exposed to a brand five to seven times before it makes an impression that lands.5 Naturally, Google isn’t the only platform that offers retargeting. Other heavy hitters worth considering include: Facebook. Twitter...
Unlock the secrets of successful Google Ads with StoreYa's comprehensive guide. Everything you need to know about Google Ads!
Since their introduction in mid-2020, many advertisers have used Google Discovery Ads as an inexpensive way to reach and convert a large audience with their existing social creative across these Google properties. So, why is Google replacing its already successful Discovery Ads with new Demand Gen...