marketing processesservice‐sector businesssponsorship campaignsMarketers' fundamental role is to represent the customer within the organisation. Marketers have usually occupied a second﹐rder role, doing useful work producing brochures and sales aids, and in some firms having fun spending big money on ...
Looking for online definition of BIC or what BIC stands for? BIC is listed in the World's most authoritative dictionary of abbreviations and acronyms
The Government had mandated Retirement and superannuation funds to invest at least 5% of yearly accretion in Equity markets. EPFO has invested Rs 86,966 crore in exchange traded funds (ETFs) till September 2019. The Employees’ Provident Fund Organisation (EPFO) is investing in ETFs based on Nif...
Metier, along with the Libstar management team and employees, has built an impressive market position as one of the leading manufacturers and providers of high-quality products and services to the African foods service and retail industry. The Abraaj Group invests in South African FMCG - Liberty ...
Fast Moving Consumer Goods (FMCG) Direct Selling Companies (sometimes known as Network Marketing) The supply chain for incentive travel starts with the organisation that decides to launch an incentive travel program (often called the “end user” or corporate planner) and includes a plethora of sup...
It is therefore no surprise that mini-programs have steadily emerged as a viable platform for brands looking to engage a wider audience more efficiently. Tencent’s WeChat Mini-Program has been a huge hit as soon as it launched in 2017. Known as the “app inside an app”, mini-programs ...
Business process is the accumulation of all the steps followed by a company. Lets say a FMCG company ( Fast Moving Consumer's Good) Selling Bathing soap. They decide that they will go to the retail market through whole salers. So in this case their direct customers are these whole salers....
These trends are driving increases in imports of premium goods from several Organisation for Economic Co-operation and Development markets. One key enabler has been an increased willingness from China’s customs authorities to agree to the import of fresh and processed foods. A second has been the...
consumer touchpoints in China. Technology can address pain points in the journey, and turn them into ‘happy points’, he says. “This is not easy. You can do a lot of consumer research, but how do you have the whole organisation embrace changes needed after assessing the research findings...
One such interesting aspect is an enterprise’s innovative capability (IC). Usually, from the Resource-Based View, IC is understood as a combination of various types of resources conducive to the emergence of innovation [18,19]. Some studies have suggested, also, that IC allows the ...