The future event marketer must stay on top of the event marketing game to succeed. Simply put, event marketing refers to any occasion where people are made aware of your brand or product. Event marketing is unquestionably a multi-level instrument, with numerous applications in commercial operations...
A blog is a channel that doesn’t necessarily do the work of distributing content—but it is a hub of content that a marketer can send potential customers to. You can publish everything from SEO-driven content to widen the top of your funnel to product comparisons (you versus the competiti...
CES = Total Event Value 1 + Total Event Value 2 + Total Event Value 3 + Total Event Value 4 + ……By summing up the Total Event Values, you can obtain the overall Customer Engagement Score. How to measure customer engagement? There is no consensus on the exact formula for calculating...
Before a company is able to create something of value, it has toidentifythe prospective customers and what the customer needs. One way to go about this is with the help of asocial listening toollike the one from Meltwater. Don’t worry, we will cover the advantages of such a tool in ...
The goal of every piece of content you create is to make a connection with a human reader, listener or viewer. Some enterprise companies who have the scale and reach to do so can post online several times a day. The average marketer, however, may create and publish content once or twice...
If the answer is “No,” throw in the towel right now. PART THREE How do I get started as an Affiliate Marketer? All of the scenarios we laid out illustrate the symbiotic distribution structure of affiliate marketing. Vendors of all shapes, sizes, and types rely on affiliates just like ...
For starters, your newsletter title should give readers an immediate understanding of what it’s all about. Take Brafton’s newsletter for example, it’s called The Content Marketer. No mysteries there. You know exactly what you’re getting, and it can’t be confused with anything else. ...
Learn what is ecommerce marketing automation, its benefits, strategies, and tools to help streamline operations and increase sales.
What is local internet marketing? What is e-marketing strategic planning? What is an internet marketing consultant? What does an internet marketing consultant do? What is an online affiliate marketer? What are common ad networks in online marketing?
Event count If you’re a marketer or have done online reporting, you’ve probably heard about Google Analytics 4, which will fully replace Google Analytics Universal in July 2023. Marketers and business owners must migrate their data to the new platform and learn how to report on websites. ...