A linear attribution model can therefore provide a far more realistic picture of the marketing process. And it is not much more difficult to set up or use than a single-touch model. However, the information that a linear attribution model provides is often still quite limited compared with mor...
An attribution model is a practice that determines how credit for sales and conversions is assigned to different channels across different touchpoints.
Attribution is a concept from social psychology that describes how people determine the cause of events. When faced with an event with an ambiguous... Learn more about this topic: Attribution Theory and the Principle of Locus of Control
Controllability: This concept deals with whether the cause of an event is something that can be controlled. For instance, effort is a controllable factor, while innate ability is not. Key Models within Attribution Theory Heider’s Naive Psychology: Fritz Heider, often considered the father of Attr...
This is wheremulti-touch attributioncomes in. Multi-touch attribution aims to assign each touchpoint along the consumer journey with an appropriate amount of value (correlating to its importance in the buying journey). The following are multi-touch models: ...
Attribution theory is a psychological concept that people usually try to attribute causes to actions and events as part of an...
Managed attributionis the ability to control how the details of your device, browser and browsing behavior are projected to websites you visit. We use the term anonymity a lot to convey the benefit of a managed attribution solution, but it's more about blending in with the crowd and matching...
Explore what the reattribution window is and why the reattribution window is important! Find out how Adjust can help you with the reattribution window.
A literature review is not simply a chronological catalog of all your sources, but an evaluation. It pulls the previous research together, and explains how it connects to the research proposed by the current paper. All sides of an argument must be clearly explained, to avoid bias, and areas...
How to choose the right attribution model for your business Just as customers can take more than one journey to find your product, there’s more than one right way to measure attribution. When it comes tochoosing an attribution model, the first decision you need to make is between single-to...