In this article, we’ll talk about different types of Google ads, how they work, and how you can launch your own campaign. Let’s start with the Google Ads basics. What Is Google Ads? Google Ads (previously known as Google AdWords) is an online advertising platform that lets you adverti...
What is a good-click-through rate? Studies show the average CTR is less than 2%. Learn how to improve yours!
For AdWords advertisers, the single most important metric in determining ad position isQuality Score, an aggregate score that encompasses many different individual PPC metrics. As its name suggests, Quality Score is a baseline indication of the overall quality of your ad. The higher the Quality Sco...
The ad was targeted to multiple audience segments, all of which had demonstrated strong net-new-to-sales-qualified-lead conversion rates – which is precisely why we launched this campaign. Since we know that the typical conversion rate of this type of content is so high, we knew that produc...
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In many cases, an ad can convince them to buy now. It can even steal a would-be sale from a competitor. You might wonderwhat is digital media advertisingwithout search advertising? Many people think search-based advertising like Google Ads (formerly AdWords) is digital advertising. ...
If you don’t know and understand the sales cycle and time frame, you could easily kill your campaign. Why? Because you’re window for success maybe too short. In other words, you need to focus on the right traffic by removing all the wrong people until ONLY the right buyer is left....
Tubi advertising can help you reach audiences on a local or national level. Read on to learn more about how advertising with Tubi benefits your business!