Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
Those born on the edge of Gen X and millennials are sometimes referred to as X-ennials.18 Generation Z Generation Z is the generation after the millennials, born 1997 to 2012. This generation consists of individuals in young adulthood, teenagers, and children. This is the first generation who...
In fact, 71% of consumers (particularly Gen Z) say they're more likely to by from brands they trust. Meanwhile, prior surveys we ran also showed that their purchases could also be influenced by brands with shared values. Read our 2024 Consumer Trends Report here. 2. Creating an Identity...
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especially for millennials andGen Zers. Young people arebecoming more mindful of sustainabilitywith respect to how they consume. They’re also keenly aware that the fashion industry is a major contributor to global warming. Half of Gen Z shoppers in China, according to a survey about sustainable...
In fact, 71% of consumers (particularly Gen Z) say they're more likely to by from brands they trust. Meanwhile, prior surveys we ran also showed that their purchases could also be influenced by brands with shared values. Read our 2024 Consumer Trends Report here. 2. Creating an Identity...
"Soft quitting" is a term that's often used interchangeably with quiet quitting. What Is Resenteeism? "Resenteeism" is another purported workplace trend, in which employees, particularly members ofGen Z, stay in jobs that they supposedly resent. It is sometimes represented as a new and more...
In 2022, KITKAT approached Amazon Ads looking to reach new adult Gen Z and millennial audiences in new ways. The team wanted to explore how they could position the heritage chocolate bar in the best way to appeal to this digitally savvy audience.Amazon Ads and KITKAT identified Twitch pr...
How Gen Z uses social media and what that means for brands Published onMarch 21, 2025•Reading time11 minutes Categories Social Media Analytics Social Media Strategy 45+ Twitter (X) stats to know in marketing in 2025 Published onMarch 20, 2025•Reading time12 minutes ...