Advertising campaigns are organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising. The goal of an advertising campaign is to reach a large target audience and create brand awareness, drive sale...
Hindsight bias is the tendency for people to perceive past events as more predictable than they actually were. The result of a presidential election, for example, seems more obvious when the winner is announced. The same can also be said for the avid sports fan who predicted the correct outco...
You’ve seen how persuasive advertising is crucial in shaping your buying habits. Advertisers skillfully steer your preferences and decisions by appealing to your emotions, using powerful imagery, and even enlisting celebrities. These tactics grab your attention and encourage you to act quickly. Next ...
What’s the Harm does not openly disclose ownership, and revenue appears to be derived from advertising. Analysis / Bias In review, What’s the Harm is a website that focuses on the harm pseudoscience has done. Their page states that “368,379 people killed, 306,096 injured, and over $...
What is conversion bias? Have you ever had a gut feeling that leads you to make a purchase or take some other action that you know is not in your best interest? That's called conversion bias, and it's something that businesses struggle with all the time. According to Michael Nemeroff,...
What are the risks of having an optimism bias? Having an optimism bias isn't necessarily a bad thing, but it can cause problems for you. For one thing, if you always believe the best is likely to happen and the worst is unlikely, you may behave recklessly and without regard for the ...
Confirmation bias is not the only psychological tendency that can affect your worldview. The backfire effect.This theory states that when you are presented with an opposing opinion, you may double down and strongly commit to your position. Luckily, research shows that while this phenomenon may aff...
Accenture outlines what artificial intelligence is, why AI matters, the benefits of AI, the future of AI and how it impacts functions across the enterprise. Read more.
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Whatfinger does not disclose ownership. The website is funded through advertising. Analysis / Bias In review, Whatfinger.com is a news aggregation website that primary sources from right-wing news sources. Whatfinger sources from a wide variety of right-leaning websites, some of which are Mixe...