Monetization strategies are also evolving, with in-app advertising, rewarded ads, and battle passes driving revenue. Meanwhile, privacy regulations are pushing developers and advertisers to innovate while respecting user data. The market is thriving, but competition is fierce, requiring developers to sta...
In-game advertising refers to the advertisements that appear in video games. These ads can either be programmed into the game and unchangeable (static) or programmed to be changed like on an advertising network (dynamic). A third type of in-game advertising is advergaming, which refers to gam...
The gaming industry is one of the richest markets in the world—it is now worth$269 billion—but that money rarely reaches independent teams. Due to the availability of training courses and the gradual simplification of the development process, there a...
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The first thing that you will need to look at to determine if you're considering an AI laptop is whether it comes with a CPU that features a Neural Processing Unit (NPU) — a dedicated AI engine embedded in the processor that is specifically designed to handle AI tasks. Intel® and AM...
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Manufacturers are looking at solutions such as using cardboard packaging and creating low-power modes for when game consoles aren't in use. Hewlett-Packard is set to release gaming computers that are smaller and more energy-efficient than their predecessors. The HP Firebird will run on ...
using fast processors, a lot of memory and powerful graphics processing units (GPUs). The largest segment of the gaming market today, however, is mobile, where players use their smartphone or tablet to play. These games generally support themselves through in-app microtransactions or ads. ...
Discover what an SDK is and why mobile SDKs are crucial for your brand. Learn about SDK use cases, benefits, and how it differs from APIs in this comprehensive guide.
Amazon Brand Lift helps advertisers quantify how their Amazon Ads campaigns are driving marketing objectives such as awareness, purchase intent, and ad recall. Marketing reach Reach in marketing is the measurement of the size of the audience that has seen your ads or campaign content. Reach me...