In court, Xbox did not have to make the same commitments for other Activision Blizzard franchises like Diablo, Overwatch, Crash Bandicoot, and Spyro as it did with Call of Duty, so technically, there is a possibility some of those could go exclusive, although that’s just speculation at th...
Microsoft has already made a statement that existing Activision contracts will be honored. This is the obvious choice, since breaking such contracts could result in lawsuits and foster ill-will among the community. Ever since the disastrous launch of the Xbox One during the Don Matrick era, Micr...
Blizzard/World of Warcraft Downloadable content is, in many ways, a natural successor to expansion packs. The concept of game expansions came from role-playing and card games. They offered a way for publishers to add content without creating an entirely new game. Expansions often included items,...
Xbox's Activision-Blizzard Deal Is Done. Now What?: With MC Fixer, Destin Legarie, Ryan McCaffrey.
Companies often pursue acquisitions in an attempt to get something specific. For example, Microsoft specifically wanted to enhance its presence in the video game market. Therefore, it acquired Activision Blizzard in January 2022.2This example of an acquisition shows an often deliberate strategy for a ...
Microsoft will also have to reckon with Activision Blizzard’s history of permitting abuse and discrimination in its workplace, the CEO who allegedly enabled and buried those practices, as well as burgeoning efforts to unionize the various studios under ABK’s ownership. The acquisition is still ...
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Blizzard Entertainment Prior to a match, the Weapons menu of Modern Warfare III allows you to select, edit, and save up to 10 Customized Loadouts for Multiplayer: selections of armaments and equipment. This is generally the same as the legacy term “Create-a-Class.”Note...
Microsoft's planned $68.7 billion acquisition of gaming company Activision Blizzard is just the latest signal of how CEO Satya Nadella aims to dominate the metaverse.