Enterprise marketing is the strategy used by large businesses or corporations to reach wider audiences and grow their brand. Enterprise marketing encompasses a wider scope than traditional marketing, requiring bigger budgets, multiple teams, and a variety of channels. ...
Impact on employment. What are the steps to building a conversational AI? Step-by-step. Is conversational AI costly? What is a conversational AI trainer? Conversational AI in e-commerce. Acquisition and lead generation. Personalization and activating consumers. Loyalty and retention. ...
Cloud Transform your data foundation on cloud Data on cloud gains scale, agility, and the power to drive reinvention. Modernize your data foundation, so you can innovate and your business can soar. Cloud Modernize to maximize: Unleash cloud’s potential ...
Enterprise content management (ECM) is a set of capabilities for capturing, storing, activating, analyzing and automating business content.
Robert J. Allio, (2013) "Leaders and leadership - many theories, but what advice is reliable?" Strategy & Leadership, Vol. 41 Iss: 1, pp.4 - 14Allio, R. (2013). "Leaders and Leadership - Many Theories, But What Advice is Reliable?". Strategy and Leadership, 41(1): 4-14.Allio...
Before creating a marketing strategy, it is essential that your business understand the audience. With rich information on your customers’ behaviors, habits, preferences, and preferred forms of communication you can develop the proper strategy moving forward. But where do you find the prospects and...
For more information on activating customer data, see how can you use a customer data platform? See why Mazda Europe chose to implement a CDP Why is customer data important? Once customers experience truly personalized service anywhere, they expect it everywhere. To keep their business, you nee...
A pandemic plan is a documented strategy for how an organization plans to provide essential services when there is a widespread outbreak of an infectious disease. When a pandemic spreads and a high percentage of a company's employees are sick at the same time, it can negatively affect the com...
This is the act of a bot running on predefined instructions, activating when it receives the right trigger or input. Using AI, a bot then carries out the specified task as often as is required. In real world terms, bots have a single mission – to make our personal and working lives ea...
Businesses must adopt a new security strategy. It is time to move away from stand-alone security—which is focused on siloed threat prevention and treating all alerts and threats equally—and toward security resilience that focuses on detection, response, and recovery. ...