Explore why businesses should use ABM for their 2025 marketing strategy. What is Account-Based Marketing? Tools + examples by Rick Tousseyn.
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. ABM strategies als...
ABM leverages data to identify high-value accounts, build a relationship with them, and ultimately nurture them to become paying customers.On this page What is account-based marketing? Benefits of account-based marketing How to implement an account-based marketing strategy Account-based marketing FAQ...
Influencer Marketing While account-based marketing focuses on targeting specific high-value accounts, another powerful approach to consider isinfluencer marketing. This strategy leverages influencers’ power–people with a solid online presence and credibility in their niche – to promote your products or...
Field marketing Just because field marketing is aligned with sales doesn’t mean it’s account-focused. All too often plans are made based on sales or regional requests rather than focusing on your overall ABM strategy. ABM your field marketing by mapping the locations of your target accounts ...
What exactly is ABM? Account-based marketing is a B2B marketing strategy that focuses on specific customers or accounts and targets each as a market of one with highly personalised, 1-to-1 experiences and content.Here’s how to combine inbound marketing with ABM: Repurpose content....
6 Ways Sales and Marketing Alignment Helps Avoid ABM Failure read ABM Insights ABM Case Study: Elevating relationships through ABM read ABM Insights Let’s talk ABM: 7 ways to nurture your most important customers read ABM Insights Let’s talk ABM: 7 ways to enhance your ABM strategy ...
video marketing What is video marketing? Video marketing is the use of video content to promote a brand, product or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as social media orcontent marketing. In this respect, ...
What is account-based marketing? A guide to ABM strategy Which also includes: Top 9 benefits of account-based marketing 12 essential ABM metrics and KPIs to measure success Account-based marketing vs. lead generation, explained Download1 Download this entire guide for FREE now! The old ways of...
Account-based marketing(ABM) is a marketing approach that involves focusing on individual accounts or a few prospects. If your company is looking to grow its revenues or scale its business development function, this strategy will work well. ABM involves developing customized solutions to the problem...