While I’m sure you’ve heard of the termblogbefore, do you actually knowwhat the difference between a blog and a website is? Unless you’ve alreadystarted a blog—or have held some other type of web-based job, you may not realize there’s a real difference between a blog and a we...
Watching a YouTube video by clicking a link to a video that is shared by email, text message, social media, or another method. To get personalized video suggestions, create playlists, comment on other videos, and subscribe to channels, you must create a YouTube account or associate an exist...
Influencer marketingis a new type of marketing that emerged alongside the rise of influencers. Really, when YouTube, Twitter, Facebook and Instagram started to take off in the late 2000s and early 2010s. Influencers are known to seek out sponsorships and brand deals when they reach certain ...
A keyword ranking is a website's organic ranking position in the search results for a particular keyword.
Open an incognito window in your browser (this is called an “InPrivate” window if you’re using Microsoft Edge) to ensure the results aren’t personalized to you. Then, run a search for your term. As you can see, how-to articles dominate the top results. Which means this keyword has...
So, what’s a good CTR? The answer to this question, as with a majority of aspects in search marketing, is “it depends.” That said, a good click-through rate is often relative to: The industry Individual marketing campaigns within the PPC account The keywords you are bidding on The ...
The Keyword is What the User Types Into Google It’s both remarkably simple and profound. When considering keywords, what I like to do is put myself in a user’s shoes. As a user, when you’re searching for something online, what exactly do you type into that Google search bar?
Contactless tokens.Users don't need to connect to a device, and they aren't required to input an additional keyword or access code. Instead, these devices connect with the system wirelessly, and access is granted or denied based on that connection. Bluetooth tokens work just like this, as ...
tags Marketing Margaret Rouse Technology Expert Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of...
Since YouTube is the second largest search engine (right behind Google), getting every advantage possible can make a difference. Hopefully, you’ve been renaming your video files from MOV001.mp4 to more descriptive titles like insert-your-keyword-phrase-here.mp4 before you upload them. Also, ...