The attention or awareness stage is when you catch a potential customer’s attention with an ad, YouTube video, Instagram post, TikTok, referral, or other form of marketing collateral. In this phase, your goal is to persuade future prospects to visit your site and engage with your brand. ...
You can create more inspired conversion experiments based on these insights. Findings can inform messaging A/B tests, CTA optimizations and more. So you can make a bigger impact with your target audience. 5. Drive additional revenue than traditional ecommerce Social commerce is driving an increasin...
A Contact page is just that. It lets your visitor know where you are, what your hours are and how they can contact you. All of these pages are part of your overall website. And there are multiple ways a visitor can get to these pages; e.g. via a web search, following a link fr...
Learn what an advertisement is, advertising definition, various ad formats and when to use them, and how advertising differs from organic marketing.
While piggybacking off of TikTok’s popularity is a wise move on YouTube’s part, it may still be unclear just how YouTube Shorts sets itself apart. We’re sure we will continue to see much of the overlap that drew users to TikTok in the first place, paired with all-new, YouTube-sp...
If most viewers click out before they reach the CTA, you might need to make the content more engaging or move the CTA earlier. All this tracking is possible thanks to a code embedded in the ad’s video player that measures how far into each ad a viewer watches. You can also add other...
Great integrated marketing campaigns combine TV, YouTube, Twitter, and in-store displays to create a memorable, immersive experience for consumers. This technique is known asmultichannel marketing. It usesstorytelling, characters, and branding todrive customer engagement. ...
Videos embedded into blog content have been a cornerstone of both B2B and B2C content marketing strategies for years. Sharing video is the key to getting more eyes on your content. That’s why you’ll want to leverage third-party sites, such as YouTube, and promote videos on your web...
Moreover, a call to action (CTA) is usually placed in the midsection or final paragraph of web content. But if you clickbait users (that is if your content doesn’t deliver on the headline’s promise), chances are they won’t read long enough to come across your first CTA. And if ...
Direct mail marketing is any physical correspondence you send to customers in the hopes of getting them to patronize your business. All that your direct mailers need to have is something identifying you or your business, acall to action (CTA), and away for your customers to contact you. The...