The attention or awareness stage is when you catch a potential customer’s attention with an ad,YouTube video, Instagram post,TikTok, referral, or other form ofmarketing collateral. In this phase, your goal is topersuadefuture prospects to visit your site and engage with your brand. People li...
A highly-visible CTA button This is how to maximize their effectiveness: 1. Be mobile-friendly If your audience can’t see your entire landing page on their mobile device, they’re not going to bother to read it. Period. 2. Catch attention Whether you want to make a sale, garner a le...
Learn what performance marketing is and how to leverage it as part of your marketing strategy for effective, measurable campaigns.
Videos embedded into blog content have been a cornerstone of both B2B and B2C content marketing strategies for years. Sharing video is the key to getting more eyes on your content. That’s why you’ll want to leverage third-party sites, such as YouTube, and promote videos on your web...
You can create more inspired conversion experiments based on these insights. Findings can inform messaging A/B tests, CTA optimizations and more. So you can make a bigger impact with your target audience. 5. Drive additional revenue than traditional ecommerce Social commerce is driving an increasin...
They have mentioned “questions? See FAQs or contact sales” right below the CTA which ensures that in case of queries, your visitors will be able to get them answered. This will reduce page abandonment. By mentioning that big platforms like Google, YouTube is powered from the same cloud sy...
The competitive nature of YouTube, paired with shorter attention spans and a desire for instant gratification, can drive some creators to use clickbait titles and thumbnails to boost views. For example, if you search for “how to monetize Instagram,” one of the top videos is entitled “I’...
Direct mail marketing is any physical correspondence you send to customers in the hopes of getting them to patronize your business. All that your direct mailers need to have is something identifying you or your business, acall to action (CTA), and away for your customers to contact you. The...
Bloggingis a way to communicate ideas more comprehensively to your audience. It takes more time and effort to produce detailed guides, instructions, service comparisons, etc. To create relevant blog articles, you need to find out which keywords people use when searching for specific answers, and ...
Email marketing is vital to a well-roundeddigital marketing strategybecause it allows you to connect with customers on a personal level. Here’s a look at some of the biggest benefits: High ROI Email marketing ranks as the most efficient direct marketing channel, achieving an impressive average ...