For instance, content assets that offer a point of view on a targeted topic important to a specific vertical supply chain management for retailers or fraud detection for financial institutions can provide critical context such that prospects understand a wide variety of potential use cas...
A marketing strategy is a comprehensive plan designed to promote products or services, attract customers and achieve short, medium or long term business goals. Its ultimate goal is to reach your target audience through marketing and advertising campaigns and then get them to buy or engage with you...
Chat with your dataAcceleratorA solution accelerator for the RAG pattern running in Azure, using Azure AI Search for retrieval and Azure OpenAI large language models to create conversational search experiences. The code with sample data is available for use case scenarios such as financial advisor an...
As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they're at—online...
The most common use case of serverless today is supportingmicroservices (also called microservices architecture), which focuses on creating small services that do a single job and communicate with one another using APIs. Microservices are a vital part of DevOps processes and development tools, which...
In 2011, James Dixon, then the chief technology officer at Pentaho, coined the term “data lake.” Dixon saw the lake as an alternative to the data warehouse. Whereas warehouses deliver preprocessed data for targeted business use cases, Dixon imagined a data lake as a large body of data ho...
Sales management is broadly defined as the sales leader who oversees a team of salespeople. That being said, there are more than a dozen types of sales management roles. From business development to sales manager or account manager, each role has its unique responsibilities. Here are some of ...
With targeted insights, you can balance these elements to create a product that truly fits your market’s needs. Case Study: How Netflix Achieved Its Product-Market Fit Netflix has always found its perfect-market fit by studying the current and future trends. It started as a DVD rental busi...
A go-to-market (GTM) strategy is a step-by-step plan designed to bring a new product to market and drive demand. It helps identify a target audience, outline marketing and sales strategies, and align key stakeholders. While each product and market will be different, a well-crafted GTM st...
Zero Trust is a security model founded on the principle of “Never trust, always verify.” Zero Trust requires all users to be authenticated, authorized and validated to get access.