Defining your target audience is one of the first things to do when you create a marketing plan. It’s just as important as your mission statement, your marketing mix, or even your budget. Your target audience will guide your marketing decisions, from the content of your ads to the platfor...
In target costing process, the cost which is directly influenced by it is given priority, which includes material and purchase parts, tooling cost, conversion cost, development expenses and depreciation. Nevertheless, it is a comprehensive cost management technique, so all those cost and assets which...
Opportunity cost is the comparison of one economic choice to the next best choice. Learn how the calculation can help you make decisions.
What is a contribution margin? A contribution margin is the difference between a product's sale price and its variable cost. Basically, it's the portion of the break-even equation that's divided by your fixed costs. You can calculate this value by using the contribution margin formula: Unit...
Meaning, importance, examples and how to build a GTM plan A go-to-market strategy is an extensive plan designed to help launch, position, price and promote a product or service to a target audience. A go-to-market (GTM) plan often includes marketing research, a full marketing and promotio...
What is IT asset disposition (ITAD)? IT asset disposition (ITAD) is an industry term and practice built around reusing, recycling, repurposing, repairing or disposing of unwanted IT equipment in a safe and environmentally responsible way. An IT organization can practice IT asset disposition itself...
Once there is a consensus on the messaging, product marketers can work with content teams to communicate the benefits of the product for the target audience. This could include a landing page on the company website to increase interest in the product. Ideas for marketing copy could include eye...
finalized, the target company's stock might trade below theacquisition price, because of uncertainty about whether the deal will get completed. A merger arbitrageur might buy shares of the target below the acquisition price, expecting the price to return to that level once the deal is completed....
What Is a Variable Cost? A variable cost is an expense that changes in proportion to how much a company produces or sells. Variable costs increase or decrease depending on a company's production or sales volume—they rise as production increases and fall as production decreases. ...
Smaller tangible assets may be an easier target for theft as well. The theft of digital assets may require technical knowledge, and your actions may still be traceable back to your personal accounts. For tangible assets such as inventory, illegal ownership is a function of physically possession; ...