Data analytics as a practice is focused on using tools and techniques to explore and analyze data in real-time or near-real-time to uncover hidden patterns, correlations, and trends. The goal is predictive and prescriptive analysis, using advanced techniques to make accurate, dynamic, and forwar...
A gap analysis example is an assessment of the current state of an organization compared to its desired future state. This is often done to identify areas in need of improvement or areas where additional resources are needed. For example, an organization may conduct a gap analysis to identify ...
Don’t be afraid to dream big, but balance analysis of the biggest players with some that are closer to where your business is, too. 5. Get closer to your target audience. A good competitor analysis framework zooms in on your audience. It gives you a pulse of your customers by ...
4. Profile your competition’s target customers A company is nothing without its customers. Getting an idea of who your competitors sell to will tell you a lot about their businesses. To pinpoint thetarget customerfor any business: Read theirmission statement. ...
Further reading:What Is a Competitive Analysis & How to Do It (With Template) Quickly Analyze Your Market with the Market Explorer Tool Sign up Now → 4. Identify Your Target Market Your next step is to identify yourtarget audience—the specific group of potential customers you want to reach...
Target Audience Target audienceis the group of people you’d like to reach and serve with your product or service. When conducting a competitive analysis in marketing, try to discern who your competitors are targeting. How does it differ from your target audience? What are their needs, preferen...
A targeted attack is any malicious attack that is targeted to a specific individual, company, system or software. It may be used to extract information, disturb operations, infect machines or destroy a specific data type on a target machine. Advertisements Designed to infiltrate a particular co...
Predictive analytics is the art of using historical & current data to make projections about what might happen in the future. Learn more for your business.
A strong marketing strategy always comes back to one thing: a deep understanding of your target audience. Successfully marketing to, engaging with and building brand loyalty in customers is a complex process. Simply knowing your ideal customer’s age and location isn’t enough. Demographics are a...
Surveys are a valuable way to get feedback from customers, employees or research respondents. Learn more about surveys and use our FREE tool here.